I help artists, managers, labels, and brands cut through the noise with short-form video and social strategy.
I'm Theo, a London-based social media specialist with 6+ years building audiences for some of the most active accounts in music.
I work at Hype Lab managing day-to-day social for RCA Records UK, Polydor, Ministry of Sound, The Martinez Brothers, and Robin Schulz, working directly with label and management teams across Stormzy, SZA, Tyla, Jade Thirlwall, Tems, and Kaytranada.
Full monthly management of your TikTok and Instagram. Content, posting, community management, and monthly reporting.
From £400/mo Per platform / per accountA focused 4–6 week rollout around a single or project drop. Pre-release strategy, launch content, and post-release engagement.
From £350 Per campaignShort-form video editing, broadcast clip cutdowns, graphics, and platform-native creative. Day rate basis.
From £150/day Day rateNo followers, no content, no audience. I built StrataSonic's Instagram from scratch: strategy, content, tone of voice, community management. Made it feel like a cultural voice, not a label page.
View account →Day-to-day management of RCA UK's TikTok and Instagram across their full roster. Turning release moments, radio sessions, and interviews into content that moves. Standout moments driven by instinct, not paid spend.
View Instagram → View TikTok →Instagram and TikTok for Robin Schulz across 12 months. The account grew from 1M to 2.7M followers during the period Hype Lab has been managing it.